INDEPENDENT ARTIST ERNIE HALTER HITS #22 on ITUNES ROCK CHART FIRST WEEK OUT

 

California-based singer-songwriter Ernie Halter hit number hit #22 on the iTunes Rock Album charts and #98 on the iTunes Overall Album charts during the week of release with his new album, “Starting Over.” The record was released digitally on July 15th (with the brick and mortar release set to hit shelves on August 5th) via Rock Ridge Music.  Says Halter:  “This type of momentum is very validating and encouraging to me as an independent artist.  It’s awesome that the support of my fans alone can propel me to this level without widespread radio airplay and major label involvement.  Breaking through the iTunes Top 100 Album Chart in the first week is proof that paying attention to your fans pays off.  They’re amazing.  I make the music for them.”

 

Online promotion prior to release included a feature on MSN’s Windows Media Guide and a Stickam live performance.  Halter plans to continue touring leading up to the August release date and after, well into the fall (see tour dates below).  More dates are being added and will be announced soon. Tour mates for the upcoming dates include Josh Hoge, Big Head Todd & The Monsters, Keaton Simons, Brendan James, and others.


“Starting Over” was recorded in early 2008 in New York City and is the follow-up to 2007’s “Congress Hotel.” On the eleven-track new album, Ernie mixes blue-eyed soul, pop, and rock in a style that is both familiar, unique and always inimitably Halter. His vocal delivery is percussive and smooth, raw and real, his phrasing often an instrument itself.  Stylistically, Halter endeavored to make “Starting Over” sound more organic and a little less polished than previous recordings. The entire recording process, for perhaps the first time ever, was broadcast over the internet from their New York City studio. Says Halter:  “To my knowledge, nobody has ever done that.” Jason Spiewak (Five.Bolt.Main, Chris Volz) sat in the production seat.  

Halter has been called a pioneer by many including EQ Magazine and text broadcasting company Mozes (Halter was one of its first artists) for his technologically-oriented approach to connecting with fans. Halter elaborates: “I am making this record for me and them, and I wanted them to see their record being made.” It was actually Halter’s tech-savvy approach to promoting and marketing his music that garnered the attention of his management and label, Rock Ridge Music, in the first place:  Halter was one of the first artists to really take advantage of MySpace as a promotional tool.  Utilizing his tech know-how and his extraordinarily focused work ethic, Halter has incorporated such unique features on the page as a live “tour van cam” and nightly webcasts of his concerts across the United States.  Halter also has an ongoing cover video series on YouTube.com (http://www.youtube.com/erniehalter), popular with his fans who submit requests on an ongoing basis.