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ROTHBURY
TACKLES
THE
HUGE
TASK
OF
GREENING
A
LARGE
SCALE
EVENT.
BECOMING
THE
FIRST
MAJOR
U.S.
CAMPING
FESTIVAL
TO
COMPOST
THROUGHOUT
THE
SITE
IS
JUST
ONE
OF
MANY
SUSTAINABILITY
INITIATIVES
IN
ACTION
AT
THE
INAUGURAL
EVENT.
ROTHBURY:
A
FESTIVAL
CELEBRATING
MUSIC,
ART
AND
ACTION
JULY
3 -
6,
2008
IN
ROTHBURY,
MICHIGAN
As
leaders
in
the
evolving
art
of
sustainable
large-scale
event
production,
ROTHBURY
is
100%
committed
to
taking
every
possible
step
to
reduce
the
environmental
impact
of
the
festival.
While
such
a
commitment
does
not
come
without
its
challenges,
ROTHBURY,
together
with
local
and
national
partners
who
share
the
same
pledge,
will
indeed
demonstrate
the
vast
possibilities
in
sustainability
and
hopefully
highlight
those
areas
that
need
serious
attention.
ROTHBURY,
working
with
Green
Chief
Sarah
Haynes
of
the
Spitfire
Agency,
is
the
first
major
U.S.
camping
festival
to
aim
for
a
near
zero
waste
event
by
composting
throughout
the
entire
festival
site.
All
disposable
food
service
items
have
been
replaced
with
plant-based
compostables.
Compost
will
be
pulped
on-site
thanks
to
Morbark,
then
processed
by
Spurt
Industries
in
Grand
Rapids.
In
an
effort
to
reduce
plastic
water
bottle
waste,
ROTHBURY
is
working
with
Klean
Kanteen
to
encourage
crew
and
festival-goers
to
bring
or
buy
reusable
bottles
and
to
take
advantage
of
free
refill
stations
in
the
campgrounds,
within
the
festival
site,
and
in
the
backstage
areas.
For
those
who
choose
to
buy
disposable
water
bottles,
the
only
front-of-house
provider
on-site
will
be
Earth
Water.
In
passing
up
the
big
companies
and
going
with
Earth
Water,
ROTHBURY
will
contribute
to
building
wells
in
refugee
camps
all
over
the
world.
100%
of
Earth
Water's
profits
go
to
building
wells;
and
$500
builds
a
well.
That's
a
lot
of
wells!
For
those
darn
bottles,
ROTHBURY
will
offer
200
waste
reclamation
stations
throughout
the
site,
most
of
them
manned
by a
500
person
green
team
of
volunteers
committed
to
helping
avoid
contamination.
The
Green
Team
will
also
work
around-the-clock
backstage
to
re-sort
all
recycling
bags
that
come
in.
An
additional
55
people
will
work
for
three
straight
days
post
event
to
sift
every
single
'bad'
item
out
on
tables,
much
like
a
conveyer
belt
system.
Additional
ROTHBURY
sustainability
initiatives
include
the
use
of
biodiesel.
ROTHBURY's
local
B99 biodiesel
provider,
Next
Diesel,
is
the
first
company
to
be a
part
of
Michigan
Governor
Granholm's
green
business
incentive
program.
The
biodiesel
used
by
ROTHBURY
is
actually
a
waste
product
from
manufacturing
ethanol.
So
not
only
is
it
plant
based,
it
is
also
recycled
and
on
it's
second
life
at
ROTHBURY.
In
addition
to
offsetting
carbon
emissions
with
the
Bonneville
Environmental
Foundation,
ROTHBURY
has
partnered
with
RVL
7 by
RE:VOLVE
Apparel,
Black
Rock
Solar
and
Grand
Rapids'
own
Bauer
Power
to
create
the
ROTHBURY
Solar
Schools
Program,
to
support
the
local
community
and
honor
our
energy
independence
theme.
The
2008
recipient
of
the
Solar
Schools
Program,
which
donates
fully
installed
solar
panel
systems
to
local
area
schools,
is
Michigan's
Shelby
High
School.
With
many
ROTHBURY
attendees
opting
in
for
the
festival's
Green
Ticket
(which
allows
ticket
buyers
to
contribute
to
the
Solar
Schools
Fund),
ROTHBURY's
initial
$50,000
donation
is
rapidly
growing.
Many
thanks
to
local
heroes
Bauer
Power
for
offering
to
build
for
free
so
even
more
money
will
go
to
outfitting
the
school
with
solar
power.
Part
of
ROTHBURY's
objective
and
sustainability
in
general,
is
to
support
local
companies
and
farmers
and
organic
products
whenever
possible.
All
foods
collected
in
the
Conscious
Alliance
Food
Drive
will
be
donated
directly
to
local
food
pantries
and
charities
to
benefit
neighboring
communities
and
the
on-site
Farmers'
Market
will
be
powered
by
area
farmers,
who
are
also
learning
the
benefits
of
organics
and
how
to
begin
growing
organics
in
their
own
farms.
To
further
promote
the
use
of
organic
goods,
RVL
7 by
RE:VOLVE
will
provide
all
ROTHBURY
staff
with
crew
shirts
made
of a
blend
of
organic
cotton
and
recycled
polyethylene
terephthalate,
or
RPET,
t-shirts.
ROTHBURY
has
donated
to
Michigan's
chapter
of
Global
Re-Leaf,
a
tree
planting
organization
that
will
plant
trees
in
the
Muskegon
area
following
the
event.
For
those
interested
in
taking
a
piece
of
this
sustainability
mission
home
with
them,
ROTHBURY
is
hosting
on-site
Think
Tank
panel
discussions
with
some
of
the
top
thinkers
in
the
field
of
Climate
Change
and
Clean
Energy.
Attendees
are
encouraged
to
take
part
in
the
discussions,
help
develop
solutions,
and
start
making
changes
at
home.
The
Better
World
Books
bookstore
on-site
will
be
stocked
with
books
that
match
ROTHBURY's
ideals
and
will
host
signings
by
many
of
the
participating
panelists
as
well
as
Our
Planet,
a
guide
to
saving
the
environment,
created
by
MySpace.
While
producing
large-scale
sustainable
events
is
far
from
a
perfect
science,
ROTHBURY
is
leading
the
mission
to
encourage
discussion,
promote
creative
thinking
and
seek
new
ideas
in
this
effort
-
not
to
mention,
throwing
a
serious
party.
www.rothburyfestival.com
###
About
ROTHBURY:
On
July
4th
weekend
2008,
ROTHBURY
emerges
as a
new
American
celebration.
For
this
next
generation
of
the
rock
and
roll
music
festival,
ROTHBURY
sets
forth
as a
huge
party
with
a
purpose.
Hosted
at
the
one-of-a-kind
Double
JJ
Ranch
in
Rothbury,
Michigan,
the
four
day,
environmentally
sustainable
music
and
camping
festival
promises
to
be
an
inspiring
cultural
assembly;
one
where
music
fans,
artists
and
progressive
thinkers
gather
to
celebrate
much
more
than
music.
It
is
ROTHBURY's
goal
to
harness
the
unique
energy
of
the
live
music
community
into
a
durable
social
movement
toward
an
important
cause:
Climate
Change
and
Clean
Energy
Alternatives.
In
addition
to a
diverse
and
stellar
lineup
of
over
70
bands
(Dave
Matthews
Band,
Widespread
Panic,
John
Mayer,
311,
Phil
Lesh
and
Friends,
Trey
Anastasio,
Modest
Mouse,
Primus,
Snoop
Dogg,
Michael
Franti
and
Spearhead,
Thievery
Corporation,
STS9,
Colbie
Caillat
and
many
others),
ROTHBURY
will
host
a
Think
Tank
and
Epicenter
Fair,
and
features
unprecedented audience
participation
opportunities.
www.rothburyfestival.com
ROTHBURY
2008
Partners:
This
year,
ROTHBURY
is
pleased
to
be
partnered
with
RE:VOLVE
Apparel
/
www.revolvebrand.net
(partnering
for
ROTHBURY's
Solar
Schools
Program);
Major
League
Baseball
/
www.mlb.com,
and
Gibson
/
www.gibson.com
(partnering
for
ROTHBURY's
Music
in
Schools
Program);
Guitar
Hero
/
www.guitarhero.com;
X
Box
/
www.xbox.com;
Merrell
/
www.merrell.com;
Myspace/
www.myspace.com;
OurStage
/
www.ourstage.com;
Next
Diesel
/
www.nextdiesel.net
(Official
B99
Biodiesel
Provider
for
ROTHBURY);
Barefoot
Wine
/
www.barefootwine.com
The
Spitfire
Agency
The
Spitfire
Agency
is a
full
service
production,
promotion
and
marketing
agency
dedicated
to
nonprofits,
responsible
businesses,
and
other
cause-related
ventures.
Spitfire
is
managing
the
Sustainability
and
Event
Greening
for
the
ROTHBURY
Festival.
www.spitfireagency.com
Morbark
Morbark,
Inc.,
established
in
1957,
is
the
leading
manufacturer
of
industrial
grinders
for
professionals.
Offering
both
tub
and
horizontal
grinders
in a
variety
of
horsepower
ranges
on
tracks
or
treads,
Morbark
can
recommend
a
heavy-duty
machine
for
any
recycling
application.
In
addition
to
their
heavy-duty,
reliable
equipment,
Morbark's
first
class
parts
and
service
professionals
provide
unmatched
customer
support.
Morbark
is
providing
their
industrial
grinders
to
pulp
ROTHBURY
compost
on
site,
so
that
our
shipping
impact
is
greatly
reduced
(about
15
to
1).
www.morbark.com
Spurt
Industries
Spurt
Industries
LLC
is
west
Michigan's
largest
commercial
scale
compost
and
organics
recycling
facility,
providing
compost
based
soil
products
and
mulches
throughout
Michigan
for
15
years.
Once
pulped,
Spurt
will
process
the
ROTHBURY
compost
and
will
track
the
soil's
final
destination.
It
will
take
approximately
3
months
for
the
items
to
become
rich
usable
soil.
http://www.spurtindustries.com
Next
Diesel
Next
Diesel
is
the
brand
name
for
the
biodiesel
fuel
produced
by
Biofuel
Industries
Group
LLC
it's
facility
in
Adrian,
Michigan.
Next
Diesel
was
the
first
business
to
be
awarded
designation
in
the
state
of
MI's
Renewable
Energy
Renaissance
Zone,
a
program
that
encourages
entrepreneurs
to
build
state
of
the
art
technology
which
would
make
MI
the
leader
in
the
renewable
energy
industry.
www.nextdiesel.net
Bonneville
Environmental
Foundation
(BEF)
The
Bonneville
Environmental
Foundation
is
dedicated
to
increasing
the
supply
and
use
of
new
renewable
energy
by
developing
and
marketing
green
power
products
for
consumers
who
care
about
global
climate
change.
www.b-e-f.org
RVL
7 by
RE:VOLVE
RVL
7 by
RE:VOLVE
designs
stylish
+
sustainable
apparel
and
accessories
featuring
iconic
graphics
and
positive
social
messages.
Each
piece
in
the
men's,
women's
and
children's
lines
is
made
from
100%
eco-friendly
fabrics,
fibers
or
recycled
materials.
The
Park
City,
Utah-based
company
was
founded
by
eco-mavericks,
Amy
and
Joe
Tomlinson,
to
create
fashion
that
inspires
people
to
think,
act,
and
dress
more
consciously.
RVL
7 by
RE:VOLVE
pioneered
the
use
of
ECOLOR™,
a
groundbreaking
technology
that
reduces
energy
use
by
up
to
85%,
eliminates
water
and
toxins
from
the
manufacturing
process
and
produces
only
recyclable
by-products.
RVL
7 by
RE:VOLVE
carries
the
Loudermilk
Luxury
Eco
Stamp
of
Approval
and
is
the
first
apparel
brand
manufactured
in
the
United
States
to
utilize
GOTS-certified
dying
processes.
www.revolvebrand.com
Black
Rock
Solar
Black
Rock
Solar
is a
nonprofit
project
with
a
simple
goal:
take
on
climate
change
and
speed
the
adoption
curve
of
renewable
energy
by
building
large
arrays
of
low
or
no
cost
solar
power
for
schools,
hospitals,
and
community
centers.
This
goal
is
achieved
by
designing
and
building
low
or
no-cost
solar
power,
proving
that
solar
power
can
be
accessible
to
everyone.
Black
Rock
Solar's
Executive
Director
Tom
Price,
who
will
oversee
the
execution
of
ROTHBURY's
Solar
Schools
Program,
was
chosen
as
one
of
four
American
"Environmental
Heroes"
by
PEOPLE
Magazine
in
2008.
www.blackrocksolar.org
Bauer
Power
Bauer
Power
is a
passionate
and
experienced
renewable
energy
installer
and
educator,
providing
customers
with
the
smart
and
affordable
alternative
solutions
to
conventional
power
choices
in
Michigan.
Thanks
to
Bauer
Power,
who
will
build
and
install
the
solar
panel
system
at
Shelby
High
School,
we
are
able
to
put
more
dollars
into
panels
and
benefit
the
school
even
more
than
originally
planned.
Support
Bauer
Power!
www.bauerpower.com
Better
World
Books
Better
World
Books
is
the
official
bookstore
for
the
Rothbury
Music
Festival.
Located
in
the
Epicenter,
the
bookstore
will
be
open
throughout
the
festival
from
11am-8pm
with
musicians
and
speakers
from
the
Think
Tank
stopping
by
for
signings
each
day.
With
over
$4
million
raised
for
literacy
worldwide,
nearly
160
jobs
created
in
Mishawaka
Indiana,
and
affordable
books
with
free
shipping
on
BetterWorld.com
-
Better
World
Books
is
the
online
bookstore
with
a
soul.
www.betterworldbooks.com
Eco
Products
All
compostable
products
were
provided
thanks
to
Eco-Products,
the
largest
manufacturer
of
biodegradable/compostable
products
in
the
US.
www.ecoproducts.com |